What are we, as individuals, without a wider purpose in our lives? Purpose gives us direction, a reason for being, motivation to be more than we are, inspiration to grow as individuals, and the context for our lives into which our day to day then fills.
The same is true for organisations. Purpose provides a cultural foundation; the reason, beyond profit, for an entity’s existence. As John Mackey, CEO and co-founder of Whole Foods Market, says, “Profit is like the oxygen we breathe, absolutely necessary
for life, but that does not mean our purpose in life is to breathe”.