Every Leader a Storyteller is aimed at practitioners in the field, be they business leaders and managers, change agents, facilitators, sales professionals, accountants, trainers, clerks, members of the clergy, doctors, dentists or drivers. There is no occupation that I can think of, nor organisational application for that matter, that cannot in some significant way be enriched by the use of stories and storytelling. Whilst I would hope that this book contributes in some small way to the development of knowledge in the currently growing and seemingly ever more popular academic study of storytelling in organisations, this is not a textbook.

Given that storytellers are a colourful cast of characters, most often quite rightly doing things their own way, Every Leader a Storyteller does not address creative-communication conventions, useful in writing compelling stories, for there are great books already available to African authors that do just that, such as Dorian Harhoff’s The writer’s voice: a handbook for writers in Africa. On the contrary, the main objective of Every Leader a Storyteller is to encourage the unconventional, the ‘getting-up-to-nonsense’ aspect of storytelling, which is more attuned to the creative side of living in wonderland. A lesser aim is to conceptualise the most powerful, influential manifestation of human communication and attempt to illustrate that storytelling shares similar attributes to the physical, rational, emotional and spiritual dimensions that comprise the human being. The core belief underlying this orientation is that stories are healthy management medicines which can remedy the most pervasive personal and organisational maladies. Storytelling is, for me, therefore, the most influential skill in powerful personal leadership, irrespective of the position one holds in or out of organisations.