Viable Business Strategies – 3rd Edition

About the Authors

Dr Marius Ungerer is an Associate Professor at the University of Stellenbosch Business School (USB) where he teaches strategic management, leadership and change management on the MBA program. He is also a visiting Professor at the NUCB Graduate School, International MBA Program, Nagoya, Japan.
Before joining the USB in April 2008, he worked in different industries such as financial services, manufacturing, information technology, aviation, education and training on various assignments for more than twenty five years. He completed a MCom and DCom at RAU and a MBA at Potchefstroom University. He is a registered Industrial Psychologist, Management Service Advisor and Systems Thinking coach.
His main areas of specialisation are Organisational Strategy, Change Management, Leadership and Intellectual Capital. His doctoral thesis was on the subject of Capability-Based Strategy utilising an Intellectual Capital view. He has extensive experience in retail mass market banking strategies and has worked in strategy development and execution for both private sector companies and NGO’s. His change management experience covers transformation projects, business turn-around initiatives and process improvement strategies.

Maurits Pretorius is a change and strategy consultant who is experienced in organisa-tional turnarounds, strategy formulation and innovation, as well as change and transfor-mation enablement.
During his career, he has worked in strategy and human resources (HR), lectured at several tertiary institutions, and delivered papers at numerous conferences. Registered as an industrial psychologist and also as a systems thinking coach and facilitator of large-group interactive change processes, Maurits has been exposed to change and transformation challenges in large corporate environments as well as medium to small companies, in various industries.

Johan Herholdt, the author of a wide variety of business books, is a well-known, experienced organisation development and change enablement specialist. He has developed his views on knowledge assets as a knowledge worker through 29 years of exposure to HR management in mining, insurance, the delivery of televised education and training, information technology services and financial services.
His main areas of specialisation are systemic problem solving, change enablement programmes, personal growth and purpose development, as well as discourse processes and dialogics. Johan recently developed an ‘Energy Investment in Human Capital’ programme with Johann Symington (to develop holistic wellness and prevent burnout), and has designed and delivered several large-group interactive events (the largest one being for 550 people).
With Knowledge Resources, Johan has published works on dialogue and facilitation (in the Nuts & Bolts series), as well as Viable business strategies in 2002 (with Marius Ungerer and Maurits Pretorius) and Transforming your employment brand (with Laetitia van Dyk) in 2003. In 2004 he contributed a chapter (Employment brand – four bottom lines and a couple of growth engines) to Building human capital – South African perspectives (edited by I. Boninelli and T.N.A. Meyer). Apart from publishing numerous articles, he is a regular speaker at conferences.