“When a paradigm shifts, everyone goes back to zero.”
The outbreak of COVID-19 forced the hospitality industry in Southern and Eastern Africa to lock its doors, which led to millions of cancelled bookings and billions lost in revenue. In a world of uncertainty, complexity, unpredictability and information overload, this book cuts through the clutter and panic and calmly leads you from being stuck and in survival mode to inspired action and developing a thriving mindset.
The New Narrative for Southern and Eastern Africa provides stories, insights, guidelines and toolkits from 24 leading experts in the tourism and travel industry. They offer hope and inspiration to business owners and their employees, customers, stakeholders and communities in a calm and confident way as they navigate the vortex of the crisis. Sparked by crucial conversations, it hopes to ignite the rebirth of a new era for tourism and travel, fix the weak links and build an optimised and sustainable paradigm that is inclusive and beneficial for all in the value chain.
This book offers domestic and international travellers a glimpse of how COVID-19 has affected the tourism and travel industry. Reports and infographics provide an overview of what to expect with regard to future travel, safety and your peace of mind when the floodgates open and Africa welcomes you back to explore and enjoy all she has to offer.
If you don’t know where to start, then start with this book.