Description
by JOHANN COETZEE
Hardcopy: R359.00 incl vat • ISBN: 978-1-991272-21-8
E-version: R323.00 incl vat • eISBN: 978-1-991272-22-5
Published: November 2024
The soul is probably best described as the fifth chamber of the heart. This is that sacred place where character prevails and from where conduct is directed.
Most organisations publicly state their moral intent by virtue of visions, missions, values, code of conduct, ethos definitions, credos, standards and commitments. These semantics are best described as the Corporate Commandments that should guide the behaviour of everybody within the organisation. In fact, it is the stated corporate religion and the essence of corporate being.
Revealing the CORPORATE SOUL describes the consistency with which these characteristics and behaviours manifest and the reasons that serious gaps so often exist between stated intent and actual behaviour displayed.
People behave, and it is the nature of such behaviour, and the motivation behind it, that ultimately makes up the corporate character and its experienced reputation. We do not have bad experiences with an organisation; it is the relationship with an employee of that institution that converts into either pleasure or disappointment. But, we tend to call the place bad and not the person, because in the first place, the organisation employed such questionable people.
Leaders and their leadership directly influence and define organisation behaviour, corporate character, and institutional culture. These dimensions then determine the Corporate Soul – The Corporate Religion, what people believe and how they behave. Here you enter the sacred fifth chamber of the heart!
This book is unconventional in design, but authentic in content. Johann Coetzee worked as a consultant, psychologist, professor and executive coach for forty years, assembling information and material which is being unconventionally presented here. There are no references, theories, or academic stuff incorporated – only first-hand experiences and pertinent anecdotes, as entertaining as it is confrontative.
